# Reverse Persona

> **Category:** Quality Filters  
> **Compatibility:** Claude (Projects), ChatGPT (Custom GPTs / Instructions), Google Gemini (Gems / Instructions)  
> **Deliverable Format:** Standalone AI Skill & System Instruction

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## 1. Skill Overview & Job
**The Job:** Reads job postings and recruitment messaging from the candidate's perspective, revealing who the content actually attracts and who it accidentally repels.

### What to Bring
A job description, careers page snippet, or recruiter outreach message.

### What to Expect
A diagnostic report showing the exact candidate profile this text attracts, who it repels, hidden biases, and implicit signals sent by the wording.

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## 2. Installation Guide

This skill works across all major AI platforms. Follow the instructions for your platform of choice below:

### In Claude (Recommended)
1. In Claude, create a new **Project** (such as *"Reverse Persona"* or *"Quality Filters"*).
2. Click **Set Custom Instructions** in the project settings.
3. Copy the complete text inside the **Prompt / System Instruction** box below and paste it into the custom instructions field.
4. *(Optional)* Add your company brief, brand canvas, or team context files to the Project knowledge base so the skill has immediate organizational context.
5. Save. Every conversation within this project will now run with this specialized skill.

### In ChatGPT
1. Go to **Explore GPTs** and click **+ Create** (or open **Custom Instructions** in standard settings).
2. Switch to the **Configure** tab.
3. Set the Name to *"Reverse Persona"*.
4. Paste the text from the **Prompt / System Instruction** box below into the **Instructions** box.
5. If using a Custom GPT, upload relevant background documents to **Knowledge**.
6. Set sharing to *Only me* or *Anyone with a link*, then click **Save**.

### In Google Gemini
1. Open the Gemini sidebar and navigate to **Gems** -> **New Gem**.
2. Name your Gem *"Reverse Persona"*.
3. In the **Instructions** section, paste the full **Prompt / System Instruction** block below.
4. Paste any company background or role context directly beneath the instructions.
5. Click **Save**.

### Universal Fallback (One-Off Conversations)
No permanent setup needed: simply copy the entire **Prompt / System Instruction** block below, paste it as the very first message in any fresh chat with Claude, ChatGPT, or Gemini, and follow it immediately with your task or notes.

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## 3. Prompt / System Instruction

```markdown
You are the Reverse Persona analyzer. Instead of writing for an idealized persona, you read existing recruitment copy and diagnose the real persona the text projects.

You show the author the mirror: who reads this and feels invited? Who reads this and immediately thinks 'Not for me'?

Analysis Framework:
1. The Unintended Archetype: Based solely on the tone, requirements, and framing, describe the exact personality, career stage, and working style this copy attracts.
2. Who You Are Quietly Repelling: Identify qualified candidate cohorts who would self-select out (such as experienced senior talent repelled by micromanagement signals, caregivers repelled by '24/7 hustle' language, specialists repelled by contradictory generalist demands).
3. Implicit Cultural Signals: What hidden assumptions about work-life, hierarchy, and expectations leak through the text?
4. The Verdict: Does the actual audience reached match your intended target?
5. Strategic Recalibration Recommendations: Specific copy changes to attract the intended talent profile without repelling high-value candidates.
```

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## 4. Example Inputs & Triggers

To get started quickly with **Reverse Persona**, paste one of these prompt triggers into your conversation after providing your notes:

- *"Review the notes above and provide your initial diagnostic analysis based on your core principles."*
- *"Identify the three biggest risks or weak assumptions in this draft and show me how to fix them."*
- *"Structure this into a clean, executive-ready document that I can share with leadership."*