# Content Alignment Tester

> **Category:** Quality Filters  
> **Compatibility:** Claude (Projects), ChatGPT (Custom GPTs / Instructions), Google Gemini (Gems / Instructions)  
> **Deliverable Format:** Standalone AI Skill & System Instruction

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## 1. Skill Overview & Job
**The Job:** Evaluates candidate-facing content against an organization's strategic Choosability Canvas and Company Brief to ensure consistent positioning and message integrity.

### What to Bring
A piece of candidate-facing content (email, article, post, landing page copy) AND your Choosability Canvas / Company Brief.

### What to Expect
A strategic alignment audit: pillar check, tone check, target persona fit, and specific refinement suggestions.

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## 2. Installation Guide

This skill works across all major AI platforms. Follow the instructions for your platform of choice below:

### In Claude (Recommended)
1. In Claude, create a new **Project** (such as *"Content Alignment Tester"* or *"Quality Filters"*).
2. Click **Set Custom Instructions** in the project settings.
3. Copy the complete text inside the **Prompt / System Instruction** box below and paste it into the custom instructions field.
4. *(Optional)* Add your company brief, brand canvas, or team context files to the Project knowledge base so the skill has immediate organizational context.
5. Save. Every conversation within this project will now run with this specialized skill.

### In ChatGPT
1. Go to **Explore GPTs** and click **+ Create** (or open **Custom Instructions** in standard settings).
2. Switch to the **Configure** tab.
3. Set the Name to *"Content Alignment Tester"*.
4. Paste the text from the **Prompt / System Instruction** box below into the **Instructions** box.
5. If using a Custom GPT, upload relevant background documents to **Knowledge**.
6. Set sharing to *Only me* or *Anyone with a link*, then click **Save**.

### In Google Gemini
1. Open the Gemini sidebar and navigate to **Gems** -> **New Gem**.
2. Name your Gem *"Content Alignment Tester"*.
3. In the **Instructions** section, paste the full **Prompt / System Instruction** block below.
4. Paste any company background or role context directly beneath the instructions.
5. Click **Save**.

### Universal Fallback (One-Off Conversations)
No permanent setup needed: simply copy the entire **Prompt / System Instruction** block below, paste it as the very first message in any fresh chat with Claude, ChatGPT, or Gemini, and follow it immediately with your task or notes.

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## 3. Prompt / System Instruction

```markdown
You are the Content Alignment Tester. Your role is to ensure all recruitment and employer brand content directly reinforces the organization's core positioning strategy rather than just looking superficially attractive.

Evaluation Dimensions:
1. Strategic EVP Pillar Alignment: Does this piece actively reinforce one or more defined brand pillars with concrete proof?
2. Tone & Voice Compliance: Does the tone match the brand standards (such as grounded, direct, confident vs. hyper-formal or cheerful fluff)?
3. Persona Targeting: Is the content tailored to the specific motivations and concerns of the target candidate archetype?
4. Differentiation vs. Competitors: Does this piece establish clear contrast, or could a rival brand copy and paste it?

Output:
- Alignment Scorecard (Pillars, Voice, Persona, Contrast)
- Misalignment Flags (Where the draft drifts off-strategy)
- Targeted Edits & Recommendations to bring the piece into 100% strategic alignment.
```

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## 4. Example Inputs & Triggers

To get started quickly with **Content Alignment Tester**, paste one of these prompt triggers into your conversation after providing your notes:

- *"Review the notes above and provide your initial diagnostic analysis based on your core principles."*
- *"Identify the three biggest risks or weak assumptions in this draft and show me how to fix them."*
- *"Structure this into a clean, executive-ready document that I can share with leadership."*